About Us:
Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money.
In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays, Tuesdays, and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays.
About The Role:
You’ll own APAC digital marketing strategy, hands-on execution, and performance reporting/insights to drive qualified pipeline for our sales team—across core performance channels and the local platforms that matter most in-region (including Yahoo in Japan and Naver in South Korea). This role is for a digital leader who can balance regional strategy with country-level nuance, operate with high velocity across time zones, and push the team forward with AI-first ways of working.
This role can be based in Tokyo or Sydney and will report to the APAC Head of Marketing, partnering closely with APAC regional marketing teams and the global digital team.
What You'll Achieve:
Lead APAC digital marketing channel strategy and execution to deliver pipeline impact across key countries and segments.
Own performance marketing across APAC, including:
- Partnering with the global team on English-based performance marketing across Meta, LinkedIn and Google. This partnership ensures APAC countries are represented in global performance marketing and are optimised for each our key priority markets to get the best ROI of our performance budget.
- Own local channel execution in Japan (Yahoo) and South Korea (Naver), through managing agencies or freelancers to execute. You will ensure best-practice, global scale of English-based campaigns and optimise for local-market performance.
Establish an AI-forward digital marketing operating system: use AI to accelerate creative iteration, localization QA, performance insights, experimentation, and reporting—while maintaining brand and quality bars.
Drive regional creative production that’s effective and culturally fluent—especially for high-context markets like Japan (tone, brevity, CTA norms, translation quality).
Build and run localized email nurtures by segment and collaborate with the global teams on what global nurtures can be scaled vs what needs to be created from scratch in region.
Lead/partner on APAC website initiatives to improve conversion and performance.
Partner with the global team on performance ads reviews for Tier 1 launches and ensure APAC requirements are represented in planning and execution.
Own APAC demand generation reporting. Synthesise insights and recommendations, ensure consistent funnel definitions and measurement across countries/channels, and report back to regional and global stakeholders.
Skills You'll Need to Bring:
- Proven experience leading B2B digital demand generation in APAC, with strong judgment on “what works where” across different APAC markets.
- Hands-on expertise across performance channels (paid social, paid search) and lifecycle levers (webinars, email nurtures - Marketo/Customer.io), with clear pipeline impact ownership.
- Deep familiarity with local APAC platforms and practices, including Japan (Yahoo) and Korea (Naver). As well as broader marketing/sales tech stack; Salesforce.com, Marketo, Customer.io.
- Strong creative and localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid “direct translation” outcomes that harm performance and brand.
- Extremely AI-forward: you actively adopt and operationalize AI to improve speed, quality, and results (testing, insights, creative, workflows), and can bring others along.
- Native-level Japanese (or professional written Japanese) plus business-level English; experience marketing to Japanese B2B buyers.
- Best-practice B2B website conversion expertise: optimize key journeys and high-intent landing pages (messaging/IA, forms and lead capture flows, CRO testing, attribution/analytics instrumentation, and regional SEO) to increase qualified demand and pipeline.
- You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.
Nice to Haves:
- Experience partnering closely with Sales on pipeline targets and funnel definitions.
- Experience running multi-country experimentation programs (testing framework, measurement, learnings roll-up) across APAC.
- A cool AI experiment in digital marketing that you can show us.
We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.
Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
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