Meta is hiring an APAC Marketing Strategic Initiatives Manager to help deliver APAC's highest-leverage marketing bets — work that is highly cross-functional, ambiguous, and new. This is an end-to-end ownership role: shape the bet, align stakeholders, mobilize cross-functional task forces, execute with rigor, and drive measurable impact across Meta's family of apps. This is a hands-on strategic role, not a communications-only function or a program management office. You will own a portfolio of bets, lead through influence, and build durable operating leverage through AI-fluent ways of working. You'll be part of the APAC Marketing leadership team as an individual contributor, working across markets and functions to help APAC show up as a global driver, not just a participant.
Responsibilities
Own critical bets: Identify and ship multi-quarter opportunities across apps and audiences, turn ambiguity into a plan (strategy, milestones, resourcing), and drive measurable outcomes with clear incrementality and testable hypotheses Lead through influence: Mobilize cross-functional partners, drive decision clarity on priorities, tradeoffs, and execution — keeping bets aligned and moving without direct authority Build AI-fluent operating advantage: Design and implement AI-driven workflows that improve speed and quality across synthesis, briefs, experimentation, creative iteration, and reporting — and establish repeatable mechanisms that scale beyond individual output and increase team velocity Influence roadmaps as a marketing unlock: Surface product needs and leverage points from APAC execution, run a closed-loop with partners (signal → asks → plans → shipped outcomes), and turn APAC signals into scalable plays that travel across markets without losing local nuance Raise the bar on execution and measurement: Set the standard for full-stack delivery; partner with Insights and Analytics to define success metrics, run tests, and translate learnings into next-bet decisions
Qualifications
Proven track record of APAC market knowledge and ability to translate local nuance into scalable strategies Demonstrated use of AI-driven workflows that materially improved speed or quality — not just tool familiarity Demonstrated analytical and operational rigour: hypotheses, success metrics, instrumentation, and learning loops Bachelor's degree or equivalent practical experience Experience operating at a portfolio or multi-market level 12+ years of experience delivering cross-functional marketing initiatives from strategy through execution and measurement Proven communication skills with the ability to produce executive-ready narratives and decision documents Proven ability to lead complex, ambiguous work through influence across senior stakeholders — not just coordination or program management Evidence of building repeatable operating systems that scale impact beyond individual output Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies