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Job Category
Software Engineering
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the Role
The Marketing Agent Engineer is an embedded hands-on technical builder who sits directly inside the Salesforce Marketing function. This role exists to identify the workflows that consume the most time across Marketing — campaign creation, audience building, content production, performance reporting — and build the agents that handle them end to end.
This is not an IT role and not a consulting role. You are embedded inside Marketing, reporting to Marketing leadership, working alongside the people who do the work every day. Your success is measured in workflow hours saved and campaigns shipped faster — not tickets closed.
We are looking for someone who can build and think. You are as comfortable designing a workflow on a whiteboard as you are connecting systems and shipping a working agent the same week. You understand that automating a marketing workflow is not just a technical problem — it involves brand judgment, stakeholder approvals, and decisions that have to stay human. You know where to draw that line and you build accordingly.
Key Responsibilities
Workflow Discovery & Mapping
- Embed with Marketing strategy and operations leads to identify the highest-value, most time-intensive repeatable workflows across the function
- Map each workflow end to end — every step, every handoff, every decision point — and identify where agents can take over and where humans need to stay in the loop
- Prioritize across a long list of possible workflows and maintain a clear roadmap of what gets built next
Building & Connecting
- Build agents that handle full workflows — drafting campaign briefs, pulling performance data, routing approvals, generating content — connected to the tools Marketing already uses: Salesforce, Marketing Cloud, Slack, Google Workspace
- Connect agents securely to internal systems, managing access and permissions in line with Digital Enterprise Technology, Security and Data Classification requirements
- Iterate fast. Ship working agents, learn from the team using them, and improve continuously
Measurement & Communication
- Define clear success metrics for every workflow automated — time saved, steps removed, error rates reduced
- Write and maintain a roadmap that non-technical Marketing leaders can read, understand, and make decisions from
- Communicate trade-offs clearly. Not every workflow should be automated - know the difference and be able to explain it
- Build and ship high-quality, production-grade software using modern engineering practices, with AI as a core part of your development workflow by pushing the boundaries of AI development tools to deliver secure, optimized, and high-quality code.
- Design and orchestrate complex systems where AI agents integrate seamlessly into human workflows, driving efficiency and innovation at scale.
- Contribute to building and maintaining the shared system context, an explicit repository of system designs, constraints, and standards that enables AI to operate accurately and reliably.
- Critically evaluate code (Human or AI-generated) for correctness, quality, security, and performance
Required Qualifications
- 9+ years of experience building software, automated workflows, or systems integrations — you have shipped real things that real people use
- Demonstrated experience connecting enterprise tools via APIs, MCP — Salesforce, Slack, Google Workspace, or similar
- Experience designing or building AI-assisted workflows — you have worked with agents or large language models in a production setting, not just experimentation
- Strong written communication — you can write a workflow map, a project brief, and a stakeholder update with equal clarity
- Experience working directly with a business team — marketing, sales, operations, or similar.
Preferred Qualifications
- Hands-on experience with Agentforce, Marketing Cloud, or the Salesforce platform
- Background that spans both engineering and product or operations — you have played both roles, formally or informally
- Experience as a founding engineer, early-stage startup operator, or in a role where you had to build without much infrastructure around you
- Salesforce certifications: Administrator, Marketing Cloud, or Agentforce Specialist
- A demonstrated, genuine AI-first approach to engineering. Using AI to move faster, build fluency across the stack, and contribute well beyond your core specialty
- Experience using AI tools (e.g., Claude Code, GitHub Copilot, Codex, Cursor, etc.) in development workflows
- Advanced prompt engineering skills and the ability to write precise, structured prompts and cultivate the system context that makes AI outputs reliable, secure, and production-ready
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $218,400 - $365,200 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $263,200 - $401,400 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.