Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role
This is a senior business development leadership role within ServiceNow’s APAC Channels & Partnerships organization, responsible for driving partner activation across new product areas and M&A integrations (e.g., Moveworks), and building ServiceNow’s ISV, Build-on, and OEM partner ecosystem across the Asia-Pacific region.
You will work across APAC markets — partnering with Partner Managers, Partner Sales Managers, field AEs, Partner Marketing, and global teams — to ensure partners are equipped, enabled, and actively driving pipeline and revenue for ServiceNow’s expanding portfolio. The role requires a strategic operator who can navigate complex APAC channel ecosystems, build C-level relationships with partner executives, and translate global product strategy into regional partner activation that delivers measurable NNACV outcomes.
Key Responsibilities
Pillar 1: New Product & M&A Partner Activation
Lead the end-to-end partner activation strategy for new product launches and M&A integrations across APAC. This includes working with partners to build sales, pre-sales, and technical capabilities so they can effectively position, sell, implement, and support new offerings in-market.
Define and execute partner readiness programs — covering sales enablement, technical certification, solution positioning, and use-case development — in coordination with global Product, Enablement, and M&A integration teams.
Own partner-sourced NNACV targets for new product areas, with accountability for implementation quality and customer adoption outcomes. Track activation metrics across markets and provide reporting and insights to regional and global leadership.
Serve as the connective tissue between global product/M&A teams and the APAC partner ecosystem — ensuring launch timelines, GTM materials, and enablement programs are localized and executed effectively across ANZ, India, Asia, and Korea.
Pillar 2: ISV, Build-on & OEM Ecosystem Development
Recruit, enable, and support go-to-market with ISV, Build-on solution, and OEM partners across APAC. Drive the pivot from product sales to solution sales by expanding the partner-built solution ecosystem on the ServiceNow platform.
Develop and execute strategies to move partner ISV solutions into the ServiceNow Store/Marketplace, working with Build partners to ensure solutions meet quality, certification, and GTM-readiness standards.
Build joint GTM motions with ISV and OEM partners — including co-sell, co-market, and joint value propositions — that drive incremental NNACV and expand ServiceNow’s addressable market across industries and use cases in APAC.
Cross-Functional & Stakeholder Engagement
Partner cross-functionally with regional and global teams — including Partner Marketing, Sales Leadership, Solution Consulting, Customer Success, and Operations — to align partner activation and ISV ecosystem priorities with broader APAC and global Channels & Partnerships strategy.
Develop clear, audience-specific communications for leadership, field teams, and partner stakeholders — translating complex product, M&A, or ecosystem updates into actionable plans with clear ownership and timelines.
Build and maintain senior relationships with partner executives across APAC, with the ability to influence at C-level and drive strategic commitments around investment, capability build, and joint pipeline targets.
Qualifications
12+ years of experience in channel/partner business development, technology partnerships, ISV ecosystem management, or partner GTM — ideally in enterprise SaaS or platform companies operating across APAC
Proven track record of activating partners on new products or M&A integrations, with measurable pipeline and revenue outcomes
Deep understanding of APAC channel and partnership ecosystems, including regional nuances across ANZ, India, Southeast Asia, and Korea
Experience recruiting and scaling ISV, Build, or OEM partner programs, including marketplace/store strategies
Strong C-level engagement and influencing skills, with the ability to build trust and drive commitments with partner executives
Strategic thinker who can operate in ambiguity, balance long-range planning with tactical execution, and drive results across matrixed organizations
Strong organizational and program management skills — able to coordinate across multiple markets, stakeholders, and workstreams simultaneously
Comfort working across cultures and time zones in a fast-moving, high-growth environment
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.comfor assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.