Help share a modern content capability that brings ideas to life across Asia for the Private Bank. In this role, you will set editorial standards, establish governance, and build AI-enabled workflows that improve speed, quality, and consistency. You will partner closely with stakeholders across marketing, digital, and business teams to deliver personalized content at scale. If you thrive in a collaborative, matrixed environment and enjoy turning complex topics into clear narratives, this role offers significant regional impact.
As a Regional Integrated Content Manager within the Asia Marketing team, you will lead the content operating model and editorial governance that enable high-quality, compliant content across public and client-facing channels. You will translate business priorities into integrated content programs and lifecycle journeys that improve client engagement and support growth. You will drive adoption of AI-enabled workflows with strong controls, measurement, and continuous improvement.
**Job responsibilities **
- Establish regional editorial governance, workflows, quality standards, and operating cadence to align priorities across markets and stakeholders
- Own the regional content calendar, ensuring clear sequencing and integration across channels and programs
- Define human-in-the-loop standards for AI-assisted content to ensure accuracy, consistency, and appropriate controls
- Develop editorial guardrails (voice and tone, templates, sourcing, quality checks, and version control) to protect content quality and client experience
- Partner with risk and control stakeholders to enable efficient review processes with clear accountability and auditability
- Lead adoption of AI-enabled content workflows, including prompt standards, evaluation approach, and measurement of efficiency and quality outcomes
- Translate priority themes into integrated narratives, campaigns, and segmented journeys tailored to audience needs and market context
- Create and curate content with internal and external partners, ensuring clarity, suitability, and consistent editorial standards
- Build banker enablement packages (talk tracks, modular content blocks, FAQs, and toolkits) to support consistent client conversations
- Define success metrics and dashboards, and optimize performance through testing and continuous improvement
- Manage agency and vendor support where applicable, setting clear briefs, timelines, and quality expectations
**Required qualifications, capabilities and skills **
- Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field
- Minimum 7 years of experience in content strategy, editorial leadership, or integrated marketing within wealth management, private banking, investments, or financial services
- Demonstrated ability to set editorial standards and improve content quality across multiple channels and formats
- Experience implementing governed AI-enabled content workflows, including human review, control design, and quality measurement
- Proven ability to translate complex financial or investment topics into clear, audience-appropriate narratives
- Strong program management skills, including operating rhythms, prioritization, and delivery across multiple concurrent initiatives
- Demonstrated ability to lead through influence in a matrixed, multi-market environment
- Experience building segmented audience frameworks and lifecycle journeys to support personalization
- Strong measurement and optimization capability, including defining KPIs and using insights to improve performance
- Excellent written and verbal communication skills, including senior stakeholder management and executive-ready materials
- Strong understanding of Asia market nuances and the ability to adapt content appropriately across cultures and markets
**Preferred qualifications, capabilities and skills **
- Fluency in Chinese (written and spoken)
- Experience developing modular content frameworks for reuse across regions, segments, and channels
- Experience improving content discoverability through metadata, taxonomy, and search optimization
- Experience managing agencies and production partners across multiple markets
- Familiarity with analytics tools and content performance reporting
- Experience supporting banker enablement and client conversation toolkits
- Experience operating within regulated financial services marketing environments