Assistant General Counsel - Trademarks

Caterpillar Caterpillar · Industrial · Irving, TX +1

This role is for an Assistant General Counsel specializing in Trademarks at Caterpillar. The primary focus is on providing strategic leadership for the company's global trademark portfolio, including prosecution, enforcement, optimization, and risk management. The role involves advising senior leaders, managing a high-volume trademark portfolio, overseeing outside counsel and budgets, and supporting branding initiatives, including those related to technology and AI. The position requires deep expertise in trademark law, strong business acumen, leadership experience, and the ability to manage complex legal workflows in a global, dynamic environment. While the role supports AI-related branding initiatives and encourages the adoption of AI tools, it is not an AI/ML development or research role.

What you'd actually do

  1. Provide leadership on global trademark strategy, including prosecution, enforcement, portfolio optimization, and risk management across U.S. and international jurisdictions.
  2. Serve as a trusted advisor to senior leaders (VP and above), counseling on complex trademark, brand, and strategic business issues.
  3. Oversee a high‑volume trademark portfolio (300-500 active matters annually) including trademark acquisition advice, clearance, prosecution, maintenance and enforcement actions (counterfeit, seizures and coordination with local law enforcement will be required).
  4. Management of outside counsel globally, including budget oversight, performance management, and vendor strategy.
  5. Support and develop a globally distributed team, including paralegals and support staff, fostering growth, accountability, and operational excellence.

Skills

Required

  • J.D. required
  • Licensed to practice law in Texas or Illinois, or licensed in another U.S. state and able to become licensed in Texas or Illinois
  • 10+ years of progressively responsible job-related experience
  • Deep expertise in U.S. and international trademark law, including prosecution, enforcement, and portfolio management strategies.
  • Strong business acumen with the ability to align legal strategies to Caterpillar’s long‑term growth and brand objectives.
  • Vision and understanding of complex cross discipline international IP options to support business objectives.
  • Proven experience managing outside counsel and vendors including budget management and high‑volume legal workflows.
  • Excellent executive‑level communication skills, with the ability to deliver clear, concise guidance and risk advice.
  • Demonstrated leadership experience managing teams across geographies and cultures and excellent teamwork/ networking skills
  • Understanding of the broader global legal landscape to issue spot and support compliance risk management
  • The ability to prioritize, execute and make appropriate decisions under pressure

Nice to have

  • In‑house legal experience strongly preferred.
  • Experience supporting global brands in regulated, multinational environments.
  • Comfort operating in high‑visibility, fast‑paced, and high‑decision‑volume role

What the JD emphasized

  • global trademark portfolio
  • high‑volume trademark portfolio
  • senior leaders
  • outside counsel
  • global markets
  • brand protection
  • AI