About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary Rivian is seeking a dynamic and results-oriented field leader who desires the challenge of a new business and the excitement of building something from the ground up. This leader possesses a proven track record of delivering a world class customer and employee experience, demonstrating operational excellence, exceptional leadership skills, and a strong drive for results. The Associate Retail Manager is accountable for daily operations, customer experience, and team performance at their assigned location(s). This individual will take a customer-first approach and ensure that performance goals are met daily, weekly, monthly, quarterly, and yearly, while effectively implementing Rivian’s culture and core values. To be successful in this role, the Associate Retail Manager must thrive in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. Riv RIV level: 5 Address: 755 Yosemite Dr, Milpitas, CA 95035 Responsibilities Execute strategies to support the organization in achieving revenue targets and market share growth. Establish and monitor key performance indicators (KPIs) to evaluate team performance and identify areas for improvement. Provide leadership and guidance to the local field team, fostering a culture of high performance, accountability, and continuous improvement. Clearly and consistently communicate goals, linking these goals to site, market, and org-wide target achievement and employee performance. Partner with cross-functional teams to understand and articulate customer preferences, market demands, and inventory management. Ensure a high level of customer satisfaction through their team’s timely and effective communication, superior product knowledge, and ability to provide exceptional customer education and conversion support at any point in the end-to-end customer journey. Implement and enforce disciplined execution of standard operating procedures to ensure customer and employee experience is consistent. Continuously seek opportunities to enhance operational efficiency and cost-effectiveness. Keep a pulse on the local market, tracking and reporting on business trends across local cohorts to better inform the business. Export Rivian’s culture and values to our teams and customers, ensuring they are upheld by our team members and reflected in our operations. Collaborate with the Retail Manager to meet or exceed goals, implement process improvements, and optimize daily operations. Work with the cross-functional partners to plan and execute activations, events, and strategies that drive brand awareness, traffic, product education, lead generation, demand generation, retention, and conversion. Lead the implementation of processes that enable team members to seamlessly move a customer through the funnel, leveraging our customer-facing platforms and internal tools. Support various special events and new site openings across the commercial organization as needed. Uphold site operations and standards for both front of house and back of house. Perform keyholder location opening and closing duties and ensure policy & procedure are followed; duties include completing operational checklists, leading team huddles, and writing daily business recaps. Execute day to day operational duties, back of house upkeep, food & beverage support, shipping and receiving duties, general space upkeep, cleaning duties, and building or maintaining visual displays, and events as necessary. Ensure any site(s) within purview maintain compliance with all local, state, and federal regulations, and Rivian company policies and procedures. Take on additional projects, duties and assignments as required and/or by request of commercial leadership. Qualifications 4+ years experience in Sales, Retail, Hospitality or similar fields highly preferred (top tier, premium brands, direct to consumer models, commission-based environments and/or automotive experience a plus). At least 21 years of age. High School Diploma, GED, or other recognized high school equivalency credential required. 1+ years experience in leadership preferred, with a proven ability to lead and develop high-performing customer-facing teams. Ability to work a flexible schedule including nights, weekends and/or holidays; ability and willingness to travel up to 25% based on business needs. Extensive experience with P&L, POS and CRM software. Expertise in human resources, including recruiting, hiring, onboarding, payroll, and performance management preferred Comfortable operating large, high performance vehicles and conducting demo drives with customers. Must have a valid driver’s license in the state of residence that you will be driving/operating a vehicle (or state that you are commuting daily to/from) and possess an exceptional driving record; If driver’s license isn’t in the appropriate state, you must be eligible to obtain one within the first 60 days of employment. No drug or alcohol related driving incidents in the last 3 years; No more than 1 serious moving violation in the last 3 years; No driving related suspensions or revocation of Driver License within a 3-5 year period. Will be subject to continuous Motor Vehicle Record (MVR) monitoring. Ability to obtain and maintain local sales licenses, if applicable. Physical Requirements Willingness to work in various working conditions including being in a full service retail location or service center, including working outdoors and operating vehicles in unpredictable weather conditions. Physical exertion may be required to perform occupational tasks (sitting up to 2 or more hours at a time, standing for up to 8 or more hours a day, walking, bending, kneeling, laying, twisting, carrying, reaching, stretching, pushing, pulling, and lifting up to 50 lbs). Frequent use of hands for purposes of grasping and using tools correctly, entering data, writing communications, or calling customers or internal partners. Strong understanding of written and spoken English. Ability to see, read and interpret documents such as governmental regulations, safety rules, operating and maintenance instructions or schematics. Competencies Strong analytical skills and proficiency in utilizing data and metrics to develop strategies and drive results. Highly motivated and goal-oriented, with a focus on achieving and exceeding KPIs. Excellent written and verbal language skills in English, additional languages a plus. An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community. Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity. Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment. Skilled use of project management tools and well versed in memo and presentation building; Confluence, Smartsheet, Google Workspace, and MS Office suite. Pay Disclosure The salary range for this role is $77,500 to $96,900 for Bay Area based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The successful candidate may be eligible for incentive payments per plan terms and conditions and equity awards. We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com. You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 05/05/2026. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com. Candidate Data Privacy Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. Please note that we are currently not accepting applications from third party application services.