Associate Business Development Diretor

The Trade Desk The Trade Desk · Media · Hong Kong · Direct Sales

Associate Business Development Director role at The Trade Desk, focusing on building strategic partnerships with advertisers and agencies in the digital advertising space. Responsibilities include client relationship management, presenting the platform's value proposition, responding to RFPs, negotiating contracts, and identifying up-selling opportunities. Requires extensive experience in digital advertising sales and programmatic environments.

What you'd actually do

  1. Establish strategic partnership and frameworks with key advertisers
  2. Acquire, build, and cultivate relationships with senior leaders at advertising agencies.
  3. Communicate the value of The Trade Desk media buying platform by presenting our core value proposition, and tailor the content to suit the needs of each audience.
  4. Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering.
  5. Prospect and negotiate net new MSAs (partnership contracts) and JBPs (Joint Business Plans) with key advertisers.

Skills

Required

  • digital advertising sales
  • managing senior relationships
  • advertising ecosystem knowledge
  • creating annual business plans
  • conducting business reviews
  • collaboration
  • strong communication skills
  • ability to deconstruct complex topics
  • strong quantitative skills
  • negotiation ability
  • English proficiency
  • Cantonese proficiency

Nice to have

  • programmatic platform sales experience

What the JD emphasized

  • 8-10+ years of experience in digital advertising sales
  • Programmatic platform sales experience highly preferred
  • Proven track record of exceeding revenue expectations