Associate Creative Director, Art

Whoop Whoop · Consumer · Boston, MA +1 · Marketing

Associate Creative Director, Art at Whoop responsible for visual communication of brand essence and vision, driving concept development, and mentoring designers. The role involves elevating visual expression across campaigns, collaborating with various teams, and identifying opportunities to test creative. It also includes art direction for shoots and championing new tools and workflows, including AI-assisted design exploration.

What you'd actually do

  1. Elevate our visual expression across campaign and evergreen touchpoints across large, cross-channel campaigns, as well as one-off projects and everyday iteration
  2. Drive concept development and execution for integrated campaigns, partnering closely with the Associate Creative Director, Copy
  3. Collaborate closely with our Marketing, Apparel & Accessories, Wholesale, Product, and Product Design teams to ensure our work delivers across every stage of the funnel, and that our work is rooted in insight
  4. Identify ways and opportunities we can test our creative, and steer the team to consistently incorporate our best practices and learnings
  5. Mentor and guide designers (in house and contract) to push their craft, sharpen their thinking, and deliver industry-leading work, giving timely feedback and coaching throughout the process

Skills

Required

  • 8+ years of experience working in house or at a creative agency
  • Strong communication and coordination skills
  • Sense of urgency to meet deadlines and take initiative
  • An eye for detail to ensure designs stay consistent and on brand
  • Willingness to embrace and experiment with AI tools

Nice to have

  • Familiarity with AI tools and their ability to expedite innovation – and enhance efficiency.

What the JD emphasized

  • track record of leading brand and performance campaigns across channels
  • Proven success designing across multiple mediums that produces results, from conversions to purchases to engagement
  • Strong portfolio that demonstrates taste, originality, system-level thinking, and performance creativity
  • Experience art directing brand, product, and lifestyle shoots