Associate Director

AT&T AT&T · Telecom · Traverse City, MI

Supervises the work of Fiber Events Leads to orchestrate and execute strategic sales events, driving fiber growth and market penetration to accelerate consumer engagement and revenue in targeted areas. This role focuses on the implementation and execution of strategies developed by higher management, leading entry-level and career-level staff.

What you'd actually do

  1. Develop and implement comprehensive business and event strategies for designated market segments, conduct in-depth market research and analysis, and provide short and long-term forecasting to drive fiber growth and market penetration.
  2. Lead, mentor, and manage the Fiber Events team, including recruitment, performance management, training, development, and disciplinary actions, while providing overall guidance and leadership on new initiatives.
  3. Engage and influence internal and external partners, including BU Leadership and other departments, to execute marketing and sales strategies, ensuring cohesive and effective event and business plan delivery.
  4. Establish, monitor, and analyze key performance indicators (KPIs) to assess the success of marketing initiatives and events, conducting thorough evaluations and providing insights and recommendations for continuous improvement.
  5. Oversee budgeting and resource allocation for events and marketing initiatives, ensuring financial efficiency, alignment with business objectives, and compliance with relevant regulations, while fostering innovation and maintaining brand integrity.

Skills

Required

  • strategic planning
  • market analysis
  • team leadership
  • stakeholder coordination
  • performance evaluation
  • budget management

Nice to have

  • fiber growth
  • consumer engagement
  • revenue generation