Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Intismeran Autogene

Merck Merck · Pharma · PA · Remote

This role focuses on shaping the end-to-end patient experience for a novel cancer therapy, defining and leading the Patient Support Program (PSP) strategy and go-to-market plans. It involves collaborating with cross-functional teams, leveraging data-driven insights to address patient journey barriers, and optimizing program design and execution for seamless treatment initiation and completion.

What you'd actually do

  1. Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey.
  2. Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated.
  3. Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization.
  4. Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch.
  5. Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey.

Skills

Required

  • 5+ years in pharma or healthcare, including experience with patient support, patient relationship marketing or adherence
  • Patient Support Program and/or Hub experience is required
  • Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
  • A growth mindset, strong collaboration, and business agility
  • Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
  • Demonstrated ability to leverage data analytics and insights to make business decisions, and ability to build and monitor KPI reporting for performance and adherence metrics
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
  • Ability to plan, prioritize, execute, anticipate challenges

Nice to have

  • Experience in the commercialization of complex therapies, including cell/gene therapy or radioligand therapy products
  • Agency and vendor management
  • Awareness and understanding of US commercial and regulatory requirements
  • Marketing experience, ideally with a focus on patient engagement, CRM, and adherence strategy
  • MBA or equivalent preferred

What the JD emphasized

  • Patient Support Program and/or Hub experience is required