Associate, Insurance Senior Business Analyst

SoFi SoFi · Fintech · New York, NY · BUL

This role is for an Associate, Insurance Senior Business Analyst at SoFi, focused on launching and scaling the insurance platform. It's a '0 to 1' position responsible for building the foundation of insurance products, driving cross-functional priorities, and ensuring business health. The role involves working across insurance products (home, auto, life) and collaborating with various departments like Product, Engineering, Sales, Operations, Compliance, and Legal.

What you'd actually do

  1. Support the Business Lead in all facets of the insurance business
  2. Partner with cross-functional leaders from across Product, Engineering, Sales, Marketing, Legal, Compliance and more to ensure we are helping our members Get Their Money Right
  3. Drive external partnership conversations with insurance counterparts
  4. Own the "source of truth" for the Insurance portfolio. Design and maintain rigorous reporting dashboards to track KPIs such as origination volume, cost of acquisition (CAC), delinquency rates, and net promoter score (NPS)
  5. Monitor portfolio performance daily; identify trends and "get to the truth" behind the data to help arrive at strategic decisions
  6. Drive the daily operations of the insurance funnel, identifying friction points and working with product & operations to implement iterative improvements
  7. Identify insurance growth opportunities to drive member penetration

Skills

Required

  • 2+ years of experience in insurance, consulting or investment banking roles with specific exposure to insurance (property & casualty or life insurance preferred)
  • Demonstrated capabilities to manage third-party vendors or complex partnerships, driving value and accountability
  • Strong data fluency. You are comfortable using SQL, Tableau, or Excel/Google Sheets to manipulate large datasets and derive business insights
  • Ability to influence without authority and work effectively with technical and non-technical teams (Engineering, Legal, Compliance)
  • Have an experience developing product or partnering with product organization managing to launch consumer and small business lending

Nice to have

  • Experience working in a high-growth, agile Fintech environment
  • Experience working at a highly regulated institution (i.e. a Bank)

What the JD emphasized

  • 0 to 1 role
  • laying the foundation
  • drive meaningful growth
  • rigorous reporting dashboards
  • get to the truth
  • iterative improvements
  • growth opportunities