Associate, Lifecycle Marketing, Retail

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

Associate, Lifecycle Marketing, Retail role at DoorDash focused on building and iterating on CRM programs for emerging lines of business to drive growth and retention. Responsibilities include campaign strategy, execution, analysis, and cross-functional collaboration.

What you'd actually do

  1. Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies
  2. Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines
  3. Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
  4. Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
  5. Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams

Skills

Required

  • 1-3 years experience in CRM or email marketing
  • Deep familiarity with CRM technology including ESPs/marketing automation platforms
  • Analytical mindset with strong attention to detail
  • Strong writer and communicator
  • Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
  • Extremely organized, dependable, self-motivated & ability to multi-task
  • Bachelor’s degree or equivalent experience