Associate Manager, B2b Audience Analyst

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

The B2B Audience Analyst at DoorDash will build and scale data-driven lifecycle strategies for merchant acquisition, engagement, and retention. This role involves owning the analytical and technical foundation of retention programs using SQL, forecasting, and experimentation to improve targeting, measurement, and automation. The analyst will partner with cross-functional teams to design experiments, develop audience and data systems, and drive optimization through performance analysis.

What you'd actually do

  1. Identify merchant trends and surface opportunities to intervene across the lifecycle to drive retention and growth
  2. Build and scale standardized audience segments using SQL to enable repeatable, high-impact lifecycle strategies
  3. Develop forecasting models to size opportunities, prioritize initiatives, and quantify expected impact of campaigns and experiments
  4. Design and analyze experiments to evaluate incrementality, identify performance drivers, and iterate on lifecycle strategies
  5. Partner cross-functionally with BI, Analytics, Engineering, and MarTech to build and maintain ETLs, ensuring accurate and dynamic data flows into CRM platforms

Skills

Required

  • Bachelor's degree or equivalent experience and 4+ years of experience in analytics, growth marketing, strategy & operations, consulting, or a related field
  • Strong SQL skills and experience working with large, complex datasets to build audiences, diagnose issues, and generate insights
  • Proven experience in forecasting, modeling, and translating data into actionable business strategies
  • Hands-on experience designing experiments and analyzing campaign performance, including incrementality and causal impact
  • Experience partnering with technical teams (BI, Engineering, Data) to build data pipelines, ETLs, or scalable data infrastructure
  • Experience working with CRM platforms, lifecycle marketing systems, or engagement tooling
  • Strong analytical and problem-solving skills, with the ability to operate independently and prioritize high-impact work
  • Excellent stakeholder management skills and experience working cross-functionally across Product, Analytics, Marketing, and Operations
  • A track record of building scalable processes or systems from scratch in ambiguous, fast-paced environments

What the JD emphasized

  • build and scale standardized audience segments
  • build and maintain ETLs
  • build foundational systems and processes