Associate Manager, B2b Performance Marketing, US Marketplace

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

DoorDash is seeking a data-driven Performance Marketer to drive growth across paid and owned channels for their Restaurant suite of products in the US and Canada. This role will be responsible for attracting and educating new SMB Merchants about the benefits of the DoorDash product suite. The ideal candidate will be hands-on in executing paid media buys, managing investment efficiency, and optimizing paid media strategies through data analysis. The role also involves managing a small team of paid media specialists, leading measurement and tooling initiatives, and developing testing strategies to improve KPIs.

What you'd actually do

  1. Manage a small team of paid media specialists, setting clear priorities and ensuring operational excellence to increase lead generation and optimize ROAS.
  2. Own the bottom line on all performance marketing programs as they are hyper-growth channels for the respective products.
  3. Lead measurement and tooling initiatives and partner with the Media Ops team to build a best-in-class operation.
  4. Drive high visibility for the team's impact by crafting effective executive communication and own cross-functional relationships.
  5. Develop and implement testing strategies to improve KPIs, including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.

Skills

Required

  • 5+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or in-house
  • 2+ years managing a small team
  • Deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV, ROAS and Payback
  • Outstanding analytical and problem-solving skills
  • Impeccable eye for detail
  • Intermediate experience with SQL
  • Relentlessly resourceful
  • Storyteller at heart that can create a compelling narrative from performance data

What the JD emphasized

  • paid media
  • paid media specialists
  • paid media buys
  • paid media strategies
  • paid media (search, display, social)