Associate Manager, Consumer Integrated Marketing - Strategic Bets

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

Associate Manager for Consumer Integrated Marketing at DoorDash, focusing on strategic bets. This role involves owning the strategy, development, and execution of integrated campaigns, working closely with cross-functional teams to drive consumer impact and achieve business objectives. Requires a data-first approach to set goals and optimize marketing efforts for profitability, volume, and new customer acquisition.

What you'd actually do

  1. Oversee the integrated marketing strategy of 2-3 key strategic bets for DoorDash, which will include delivery and non-delivery based use cases for consumers to try DoorDash in a new way
  2. Write creative / strategic briefs, set the marketing strategy, oversee GTM deployment, deliver impact reporting, drive cross-functional alignment, and provide regular status updates on campaign progress with key stakeholders from sales, strategy & operations, marketing, and analytics.
  3. Develop customized marketing strategies and plans for key product initiatives and scale winning strategies to help the team achieve product market fit.
  4. Use a data-first approach to set goals for our campaigns and optimize our marketing against those goals, to improve profitability, volume, and DoorDash new customer acquisition.

Skills

Required

  • 5+ years as a Marketer spanning integrated marketing or brand and media
  • Strong organizational skills
  • ability to manage at the lowest level of detail
  • strong executional prowess
  • Excellent verbal / written communication and presentation skills
  • creative and entrepreneurial mindset
  • extensive cross-functional experience partnering with groups across (both internal and external) marketing partners (ie. CRM, paid media, creative, etc), analytics, product, etc.

Nice to have

  • MBA a plus