Associate Manager, Consumer Marketing, Sports Occasions

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

Associate Manager, Consumer Marketing, Sports Occasions at DoorDash. This role focuses on developing audience-first marketing strategies for key cultural occasions to reach new and existing customers. Responsibilities include assessing marketing opportunities, developing occasion strategies, collaborating with cross-functional teams (Brand, Creative, Growth, Retention, Analytics, Operations), and tracking campaign performance. Requires 5+ years of B2C marketing experience, strong project management skills, and a strategic, data-driven approach.

What you'd actually do

  1. Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Consumer and expert for the Marketing organization
  2. Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
  3. Work with Brand, Creative, Growth and Retention teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
  4. Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
  5. Work with Analytics, S&O and channel teams to set the right goals and KPIs

Skills

Required

  • Bachelor's degree or higher
  • 5+ years of experience in B2C marketing
  • mix of performance, retention, and integrated marketing
  • experience developing end-to-end marketing campaigns
  • Proven experience leading complex, cross-functional initiatives with heavy project management requirements
  • driving timelines, aligning stakeholders, managing dependencies, and ensuring on-time, high-quality execution
  • Acts as a strong accountability partner across Marketing, Creative, Ops, Analytics, and external partners
  • Fluency across the marketing mix
  • understanding marketing principles and their role across the funnel
  • The ability to connect with people, build relationships, and influence with authority
  • A strategic, business-minded approach
  • identify trends in data and seek audience-first insights to inform decision-making
  • A creative and collaborative inclination
  • An extraordinary bias for action
  • dependable, self-motivated, and able to effectively manage multiple priorities simultaneously
  • A track record of driving and measuring business success through Marketing

Nice to have

  • MBA a plus

What the JD emphasized

  • experience developing end-to-end marketing campaigns
  • Proven experience leading complex, cross-functional initiatives with heavy project management requirements
  • Acts as a strong accountability partner
  • A strategic, business-minded approach
  • An extraordinary bias for action