Associate Manager, Consumer Promotions Strategy

DoorDash DoorDash · Consumer · Seattle, WA · 412 Growth Marketing

Associate Manager for Consumer Promotions Strategy at DoorDash, focusing on creating and executing promotional campaigns to drive consumer acquisition, engagement, and retention. This role involves analyzing customer data, identifying trends, developing pricing and promotion plans, and partnering with cross-functional teams. Requires strong analytical and SQL skills, experience with CRM technology, and stakeholder management.

What you'd actually do

  1. Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
  2. Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
  3. Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
  4. Partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
  5. Develop a first-of-its-kind promotions playbook for our lifecycle and Dashpass workstream that aggregates and balances goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions

Skills

Required

  • SQL
  • Excel
  • Data analysis
  • Forecasting models
  • CRM technology
  • Stakeholder management
  • Interpersonal skills

Nice to have

  • Finance/management consulting experience
  • Business operations experience
  • Growth marketing/marketing analytics experience
  • Business analytics experience
  • ESPs
  • segmentation tools

What the JD emphasized

  • Bachelor's degree or equivalent working experience and 5+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
  • Intermediate to strong analytical/SQL skills; able to build forecasting models for marketing campaigns
  • Advanced Excel skills to perform complex functions