Associate Marketing Director

Merck Merck · Pharma · Shanghai, China

Associate Marketing Director for Merck's HIV TA, responsible for developing and implementing marketing strategies, managing promotional mix, budget allocation, and leading a team. Requires strong analytical, strategic thinking, and execution skills, with a background in pharmaceutical marketing.

What you'd actually do

  1. Supervise, provide guidance and control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand, including marketing strategy, product camapaign, promotion mix, budget allocation and etc.
  2. Coaching/feedback/develop on subordinates .
  3. Oversee SL relationship management in one or several Therapeutical Area; responsible for relationship management with top national SLs
  4. Provide guidance on planning of marketing programs and events and leverage resource to achieve cross-product synergies
  5. Provide insights and advice on overall promotional material planning, and control the overall quality to achieve maximum business value in most effective way

Skills

Required

  • Decision Making
  • Digital Analytics
  • Marketing Budget Management
  • Marketing Strategy Implementation
  • People Leadership
  • Pharmaceutical Industry
  • Pricing Strategies
  • Principles of Marketing
  • Product Lifecycle Management (PLM)
  • Strategic Thinking

Nice to have

  • Sales experience
  • product management experience

What the JD emphasized

  • A minimum of 6 years’ experience in a pharmaceutical environment