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**Job Function: **
Marketing
**Job Sub Function: **
Product Management
Job Category:
Professional
All Job Posting Locations:
West Chester, Pennsylvania, United States of America
Job Description:
About Orthopaedics
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
We are searching for the best talent for the Associate Marketing Manager -Depuy Synthes CMF in West Chester, PA.
Purpose:
The US CMFT Associate Marketing Manager will support product and portfolio marketing for the CMFT business in the United States, based in West Chester, PA. This role partners closely with Sales, Clinical Affairs, R&D, Regulatory/Compliance, and Global Marketing to develop and execute go-to-market plans, drive clinical and commercial adoption, enable the field force, and deliver measurable business results.
You will be responsible for:
Product strategy & lifecycle
- Support development and execution of product and portfolio strategies for CMFT devices and instrumentation in the US.
- Assist with product launches, life-cycle management, competitive positioning, and value-proposition development.
Market insight & customer understanding
- Collect and synthesize market, customer, and competitive intelligence to inform strategy and product decisions.
- Maintain customer feedback loops with clinical affairs and R&D.
Go-to-market & launch execution
- Build and execute launch plans, promotional messaging, clinical evidence summaries, and sales enablement materials.
- Coordinate cross-functional launch readiness: training, inventory planning, pricing, and reimbursement support.
Sales enablement & training
- Create and maintain training tools, procedural guides, presentations, case studies, and digital assets for field sales and clinical specialists.
- Support in-service programs, OR demonstrations, and surgeon education events.
Marketing communications & digital
- Collaborate on campaigns (digital, email, congress presence, product collateral) to drive awareness and adoption.
- Partner with content and digital teams to ensure channel-appropriate materials and measurable performance tracking.
Compliance & promotional review
- Ensure promotional and educational materials adhere to Johnson & Johnson policies and applicable regulatory/ethical guidelines.
Cross-functional project management
- Lead or participate in cross-functional teams; manage external vendors and agencies as needed.
- Track budgets, timelines, and deliverables to ensure on-time execution.
Performance measurement
- Define and report on KPIs such as adoption rates, case volume, market share movement, sales productivity, and campaign ROI.
Qualifications & Requirements:
- Bachelor’s degree in marketing, business, life sciences, biomedical engineering, or related field.
- 2+ years of product or marketing experience in medical devices, preferably in orthopedics, CMF, Thoracic or trauma.
- Familiarity with surgical workflows and the OR environment; experience engaging surgeons and clinical stakeholders.
- Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
- Excellent written and verbal communication and presentation skills.
- Analytical capability to interpret market data and translate insights into actionable plans.
- Willingness to travel (approximately 20–40%, depending on product and launch activities).
**Preferred: **
- Bachelor’s degree (BA or BS) or clinical background (RN, surgical tech, biomedical).
- Demonstrated experience supporting product launches and surgeon education programs.
- Knowledge of US healthcare payer landscape and reimbursement coding relevant to CMF/trauma procedures.
- Experience with digital marketing tools, CRM platforms, and analytics.
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking
The anticipated base pay range for this position is :
$94,000.00 - $151,800.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits