Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organisation, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
Responsibilities
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers including business strategies, messaging, collateral, events, increasing our engagement with them and measuring the efficacy of such programs.
- Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.
Preferred qualifications:
- Experience in marketing.
- Knowledgeable about and passion for Google's products, technology and leadership in the artificial intelligence (AI) space.
- Excellent program management and communication skills.
- Excellent analytical and problem-solving and communication skills with demonstrated attention to detail.
- Demonstrated interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.