Automotive Gtm

Applied Intuition Applied Intuition · Robotics · Sunnyvale, CA · Business Development

This role is for a Go-To-Market (GTM) professional focused on the automotive industry. The primary responsibilities include understanding the automotive ecosystem, conducting competitive analysis, defining market positioning, and executing marketing programs to support sales and business development. The role requires experience in the automotive sector and the ability to translate technical capabilities into clear messaging.

What you'd actually do

  1. Develop and maintain a deep understanding of the automotive ecosystem, including OEM programs, Tier 1 and Tier 2 supplier dynamics, emerging technology trends, and the competitive landscape for automotive technologies
  2. Conduct ongoing competitive analysis to track competitors' positioning, product capabilities, go-to-market strategies, and customer wins to translating findings into actionable insights for Sales and Product teams
  3. Define and own segment-level messaging and positioning for the automotive vertical, ensuring differentiation is clear and consistent across all customer touchpoints
  4. Build and execute vertical marketing programs including thought leadership content, industry event strategy, account-based marketing campaigns, and customer case studies
  5. Partner with Business Development and Sales to equip the team with materials such as battle cards, solution briefs, presentation decks, and objection-handling guides

Skills

Required

  • 4+ years of experience at an automotive OEM, Tier 1 supplier, or automotive technology company
  • Bachelors Degree in Engineering
  • Strong command of the automotive development lifecycle and an understanding of how software tools and platforms are evaluated and adopted
  • Demonstrated ability to translate complex technical capabilities into clear, differentiated positioning for technical and executive audiences
  • Experience conducting rigorous competitive analysis and synthesizing insights into actionable recommendations