Avp, Sports and Talent Marketing

Whoop Whoop · Consumer · Boston, MA · Marketing

WHOOP is seeking a Head of Sports and Talent Marketing to lead and evolve its partnerships function. This senior leadership role will focus on expanding brand reach, enhancing cultural relevance, and driving strategic value through partnerships with elite athletes, sports leagues, organizations, creators, and talent. The individual will define partnership strategies, identify alignment opportunities, and translate relationships into cross-functional brand programs to support WHOOP's brand evolution and maximize investment impact.

What you'd actually do

  1. Lead and evolve a world-class partnerships function that expands the brand’s reach, sharpens its cultural relevance, and drives strategic value across the business.
  2. Define the partnership ecosystem around WHOOP across elite athletes, sports leagues, teams and organizations, creators, cultural and entertainment talent, ambassadors, and experiential, with experiential sitting within the Creator remit.
  3. Define where and how WHOOP shows up through partnerships, identifying the right people, properties, organizations, and platforms to align with the brand, then translating those relationships into powerful, cross-functional brand programs.
  4. In close partnership with Brand and other senior leaders, help define roster strategy, investment priorities, and activation plans that support WHOOP’s continued brand evolution and ensure every major investment delivers maximum impact.

Skills

Required

  • leadership
  • marketing strategy
  • partnership development
  • brand management
  • talent management
  • sports marketing
  • creator marketing
  • cross-functional collaboration

Nice to have

  • experience in consumer health/performance technology