B2b Growth Marketer - Canada

ElevenLabs ElevenLabs · AI Frontier · Canada · Growth

Seeking a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Canada, focusing on generating enterprise pipeline and growing brand awareness with technical buyers. This role involves creating integrated B2B marketing campaigns, adapting global strategies for the Canadian market, and partnering with sales and product teams to drive pipeline generation and measure campaign performance.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across Canada's priority industries from strategy and messaging through execution and measurement.
  2. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function.
  3. Adapt global campaigns and messaging for the Canadian market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team.
  4. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns.
  5. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • 5 to 7 years of experience at a high-growth technology company
  • Deep knowledge of the Canadian market: its enterprise buyers, media landscape, and business culture, ideally with an existing network.
  • Work well without much process. This role spans multiple marketing functions and needs someone who sets priorities, spots opportunities, and moves quickly
  • Relentless commitment to excellence — a high bar for quality, clarity, and impact.
  • Curious about AI, follows the technology ecosystem closely, and has exceptional judgment on what makes marketing stand out.

Nice to have

  • existing network in the Canadian market

What the JD emphasized

  • build and scale demand generation
  • generating enterprise pipeline
  • growing our brand with technical buyers
  • first marketing hire in Canada
  • build repeatable marketing engines
  • evaluating voice AI
  • built and scaled B2B demand generation programs that created measurable enterprise pipeline
  • Deep knowledge of the Canadian market
  • first marketer in the market
  • Relentless commitment to excellence