B2b Growth Marketer - Colombia

ElevenLabs ElevenLabs · AI Frontier · Colombia · Growth

Seeking a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Colombia. This role focuses on generating enterprise pipeline, growing brand awareness with technical buyers, and creating benchmark marketing programs for AI. The marketer will build integrated campaigns, localize global strategies, and partner with sales and product teams to drive pipeline and measure performance.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across Colombian priority industries from strategy and messaging through execution and measurement.
  2. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function.
  3. Adapt global campaigns and messaging for the Colombian market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team.
  4. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns.
  5. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • 5 to 7 years of experience at a high-growth technology company
  • built and scaled B2B demand generation programs
  • created measurable enterprise pipeline
  • implemented growth and marketing projects from start to finish
  • held yourself accountable for the ROI
  • Deep knowledge of the Colombian market: its enterprise buyers, media landscape, and business culture
  • existing network in Colombia
  • Work well without much process
  • sets priorities
  • spots opportunities
  • moves quickly
  • Relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • Curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out

What the JD emphasized

  • build and scale demand generation
  • generating enterprise pipeline
  • growing our brand with technical buyers
  • create repeatable marketing engines
  • first marketing hire in Colombia
  • built and scaled B2B demand generation programs that created measurable enterprise pipeline
  • implemented growth and marketing projects from start to finish and held yourself accountable for the ROI
  • Deep knowledge of the Colombian market
  • sets priorities, spots opportunities, and moves quickly as our first marketer in the market.