B2b Growth Marketer - Denmark

ElevenLabs ElevenLabs · AI Frontier · Denmark · Growth

This role is for a Senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Denmark. The focus is on generating enterprise pipeline, growing brand awareness with technical buyers, and creating benchmark B2B marketing programs in the AI space. The marketer will be responsible for building integrated campaigns, localizing global strategies, and owning pipeline generation and performance measurement for the Danish market.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across Danish priority industries from strategy and messaging through execution and measurement.
  2. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function.
  3. Adapt global campaigns and messaging for the Danish market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team.
  4. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns.
  5. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • B2B marketing campaigns
  • demand generation
  • enterprise pipeline generation
  • ABM
  • content marketing
  • events marketing
  • webinars
  • partner marketing
  • customer marketing
  • executive branding
  • product launches
  • outbound marketing
  • market localization
  • buyer behavior analysis
  • competitive analysis
  • regulatory context understanding
  • sales collaboration
  • product marketing collaboration
  • growth marketing
  • design team collaboration
  • pipeline generation ownership
  • campaign performance measurement
  • data analysis
  • experimentation
  • continuous improvement
  • high-growth technology company experience
  • Danish market expertise
  • enterprise buyer knowledge
  • media landscape knowledge
  • business culture knowledge
  • existing network in Denmark
  • ability to work without much process
  • priority setting
  • opportunity spotting
  • fast-paced execution
  • commitment to excellence
  • high quality standards
  • clarity in communication
  • impact focus
  • AI curiosity
  • technology ecosystem knowledge
  • marketing judgment

What the JD emphasized

  • build and scale demand generation
  • generating enterprise pipeline
  • growing our brand with technical buyers
  • creating programs that become benchmarks for B2B marketing in AI
  • build repeatable marketing engines
  • evaluating voice AI
  • 5 to 7 years of experience at a high-growth technology company
  • built and scaled B2B demand generation programs that created measurable enterprise pipeline
  • know what moved the needle
  • Deep knowledge of the Danish market
  • Work well without much process
  • sets priorities, spots opportunities, and moves quickly
  • Relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • Curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out