B2b Growth Marketer - Italy

ElevenLabs ElevenLabs · AI Frontier · Italy · Growth

Seeking a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Italy, focusing on generating enterprise pipeline and growing brand awareness with technical buyers.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across Italian priority industries from strategy and messaging through execution and measurement.
  2. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function.
  3. Adapt global campaigns and messaging for the Italian market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team.
  4. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns.
  5. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • 5 to 7 years of experience at a high-growth technology company
  • Deep knowledge of the Italian market: its enterprise buyers, media landscape, and business culture
  • Work well without much process
  • Relentless commitment to excellence
  • Curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out

Nice to have

  • existing network

What the JD emphasized

  • build and scale demand generation
  • enterprise pipeline
  • technical buyers
  • AI adoption
  • voice AI
  • conversational agents
  • creative applications
  • first marketing hire in the market
  • built and scaled B2B demand generation programs that created measurable enterprise pipeline
  • knows what moved the needle
  • Deep knowledge of the Italian market
  • existing network
  • sets priorities, spots opportunities, and moves quickly
  • first marketer in the market
  • Relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • Curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out