B2b Growth Marketer - Netherlands

ElevenLabs ElevenLabs · AI Frontier · Netherlands · Growth

This role is for a B2B Growth Marketer at ElevenLabs, an AI research and product company. The marketer will be responsible for building and scaling demand generation for the Dutch market, focusing on generating enterprise pipeline and growing brand awareness with technical buyers. The role involves creating integrated B2B marketing campaigns, adapting global strategies for the local market, and partnering with sales and product teams. The goal is to make ElevenLabs the top choice for enterprises evaluating voice AI solutions.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across Dutch priority industries from strategy and messaging through execution and measurement.
  2. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function.
  3. Adapt global campaigns and messaging for the the Dutch market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team.
  4. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns.
  5. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • B2B marketing campaigns
  • demand generation
  • enterprise pipeline generation
  • ABM
  • content marketing
  • event marketing
  • webinar marketing
  • partner marketing
  • customer marketing
  • executive branding
  • product launches
  • outbound marketing
  • Dutch market expertise
  • enterprise buyer knowledge
  • media landscape knowledge
  • business culture knowledge
  • sales collaboration
  • product marketing collaboration
  • growth marketing collaboration
  • design team collaboration
  • data analysis
  • experimentation
  • AI curiosity
  • technology ecosystem knowledge

Nice to have

  • existing network in the Dutch market

What the JD emphasized

  • build and scale demand generation
  • generating enterprise pipeline
  • growing our brand with technical buyers
  • build repeatable marketing engines
  • first marketing hire in the Netherlands
  • 5 to 7 years of experience
  • built and scaled B2B demand generation programs
  • created measurable enterprise pipeline
  • Deep knowledge of the Dutch market
  • Work well without much process
  • sets priorities, spots opportunities, and moves quickly
  • Relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • Curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out