B2b Lifecycle Marketing Manager

ElevenLabs ElevenLabs · AI Frontier · United Kingdom · Growth

This role is for a B2B Lifecycle Marketing Manager at ElevenLabs, an AI research and product company. The manager will own email, in-product, and nurture programs to convert interest into pipeline across the B2B funnel. Responsibilities include designing and optimizing campaigns, owning lead scoring and segmentation models, managing marketing-to-sales handoffs, building ABM programs, using AI-driven workflows for personalization and automation, and reporting on pipeline influence. The role requires experience in B2B lifecycle marketing, HubSpot, Salesforce, lead scoring, and ABM, with a preference for experience in AI-powered marketing workflows.

What you'd actually do

  1. Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
  2. Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
  3. Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
  4. Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
  5. Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs

Skills

Required

  • 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
  • Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
  • Working knowledge of Salesforce and how marketing and sales data connect end-to-end
  • Experience building and managing lead scoring and MQL/SQL/PQL funnels
  • Experience running or supporting ABM programs for target accounts
  • Strong analytical skills — comfortable owning funnel metrics and translating data into action
  • Excellent cross-functional communication, especially with Sales and RevOps

Nice to have

  • Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
  • Experience marketing to developer or technical buyer personas
  • Familiarity with product-led growth

What the JD emphasized

  • AI-driven workflows