B2b Marketing - India

ElevenLabs ElevenLabs · AI Frontier · India · Growth

This role is for a Senior B2B Marketing Generalist at ElevenLabs, an AI research and product company. The primary focus is on building and scaling demand generation across multiple channels to generate enterprise pipeline and grow brand awareness among technical buyers. The role involves creating integrated B2B marketing campaigns, executing programs across various functions like ABM and content marketing, and partnering with sales and product teams. Success will be measured by pipeline generation and campaign performance, using data to drive improvements. The company emphasizes an AI-first approach across all functions and offers opportunities for growth within a high-velocity, innovative culture.

What you'd actually do

  1. Build integrated B2B marketing campaigns end to end across priority industries, from strategy and messaging through execution and measurement.
  2. Build and execute programs across ABM, content, webinars, partner/customer marketing, executive branding, product launches, and outbound, choosing the right channel for the problem rather than owning a single function.
  3. Partner closely with sales, product marketing, growth, design, and global marketing teams to keep messaging consistent and execute high-impact campaigns.
  4. Own pipeline generation and campaign performance, using data to measure results, run experiments, and continuously improve what works.

Skills

Required

  • 5 to 7 years of experience at a high-growth technology company
  • built and scaled B2B demand generation programs that created measurable enterprise pipeline
  • ability to work well without much process
  • ability to set priorities, spot opportunities, and move quickly
  • relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • curiosity about AI
  • ability to follow the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out

Nice to have

  • experience in AI marketing

What the JD emphasized

  • build and scale demand generation
  • generating enterprise pipeline
  • technical buyers
  • AI
  • voice AI
  • conversational agents
  • creative applications
  • high-growth technology company
  • built and scaled B2B demand generation programs
  • measurable enterprise pipeline
  • know what moved the needle
  • work well without much process
  • sets priorities
  • spots opportunities
  • moves quickly
  • Relentless commitment to excellence
  • high bar for quality, clarity, and impact
  • curious about AI
  • follows the technology ecosystem closely
  • exceptional judgment on what makes marketing stand out