B2b Product Marketing

ElevenLabs ElevenLabs · AI Frontier · United States · Growth

Product Marketing role focused on growing ElevenProductions, an audio services arm of ElevenLabs that uses AI technology for localization, audiobook production, and custom brand voice creation. The role involves positioning service lines, launching new capabilities, creating sales collateral, and driving pipeline through demand generation activities like event strategy, performance marketing campaigns, and outbound sequences. Requires B2B marketing experience, ability to translate technical workflows into value propositions, and experience launching products/services for enterprise buyers.

What you'd actually do

  1. own growth for ElevenProductions end-to-end
  2. position and package our service lines for enterprise buyers
  3. launch new capabilities as Productions expands into additional languages and formats
  4. produce the collateral that enables our sales team to close
  5. drive the pipeline that fills it

Skills

Required

  • B2B marketing instincts
  • interest in media production
  • marketing managed services, professional services, or complex B2B products to enterprise buyers
  • translate deeply technical workflows into clear value propositions
  • launched products or services
  • created collateral for enterprise audiences
  • owning demand generation alongside product marketing
  • building target account lists
  • developing outbound sequences
  • identifying relevant events
  • collaborating with performance marketing on paid campaigns
  • Take initiative and work autonomously

Nice to have

  • Experience positioning a services or solutions business alongside a technology platform
  • marketing to buyers in localization, dubbing, audiobook production, or creative services industries

What the JD emphasized

  • own growth for ElevenProductions end-to-end
  • define the playbook ufrom scratch
  • strong B2B marketing instincts
  • genuine interest in media production
  • translate deeply technical workflows
  • launched products or services
  • created collateral for enterprise audiences
  • owning demand generation alongside product marketing
  • Take initiative and work autonomously from day one