B2b Seo/aeo Expert

ElevenLabs ElevenLabs · AI Frontier · United States · Growth

The role focuses on B2B SEO/AEO for an AI company's products, aiming to drive pipeline growth through organic search. It involves keyword research, page building, content direction, and reporting, with a strong emphasis on visibility in AI search engines and using AI tools for production.

What you'd actually do

  1. Own the low-volume, high-intent keyword universe for our B2B products — starting with Agents, then across API and enterprise
  2. Own AEO and the approach to measuring it effectively
  3. Build and ship pages yourself and with the help of growth engineers, including programmatic page sets across verticals, use cases and comparison intents
  4. Turn new product launches, use cases and customer stories into pages, FAQs and content, working directly with our product marketing managers
  5. Help direct the B2B half of our content calendar with our Growth Content Writer
  6. Build the reporting that makes B2B organic impact legible, and report it in pipeline

Skills

Required

  • SEO for a B2B software company
  • Keyword judgment at the bottom of the funnel
  • Working with AI tools
  • Vibe coding
  • Improving existing tooling
  • Shipping fast
  • Improving visibility in AI search
  • Writing, briefing, and editing content to a high standard

Nice to have

  • Programmatic SEO at scale
  • Marketing to developers and business buyers
  • Voice AI, CX, contact centre, or developer tools categories
  • Working alongside a B2B sales team
  • Translating buyer conversations into content
  • Multi-language and international SEO
  • Portfolio of side projects, automations or programmatic sites

What the JD emphasized

  • B2B SEO/AEO Lead
  • organic growth for the business buyer
  • Agents platform, our developer and API products, and our enterprise offering
  • low-volume, high-intent keywords business buyers actually search
  • AI search surface
  • use AI as your primary means of production
  • quality bar high enough that it never shows
  • pipeline rather than sessions
  • Experience owning SEO for a B2B software company
  • Strong keyword judgment at the bottom of the funnel
  • Hands-on and independent: comfortable working with AI tools, vibe coding, improving existing tooling & shipping fast
  • Real, current experience improving visibility in AI search
  • Comfortable with content: you can write, brief and edit to a high standard