Brand Design Director

Abridge Abridge · Vertical AI · CA · Builder

The Brand Design Director at Abridge will set the standard for design in healthcare, redefining the brand and shaping its look, feel, and communication across all user touchpoints. This role involves owning the brand design system to create a consumer-grade experience and drive impact, collaborating with product designers, and translating strategy into compelling brand moments. The ideal candidate is a systems-minded designer with exceptional taste, thriving in a fast-paced, mission-driven environment.

What you'd actually do

  1. Define and evolve our brand to position us as a leader in healthcare AI. Establish principles and direction that guide the brand at scale.
  2. Inspire and elevate the design team through thoughtful critique, ambitious vision, and clarity of perspective. Drive alignment across stakeholders and confidently articulate the “why” behind creative decisions.
  3. Translate complex strategy into compelling campaigns, brand moments, and experiences. Build narratives that feel cohesive across touchpoints and emotionally resonant across audiences.
  4. Evolve and expand our brand system to support future growth. Create flexible frameworks, templates and libraries, that empower others while maintaining cohesion.
  5. Partner cross-functionally to concept and launch new initiatives from the ground up. Bring both strategic direction and hands-on craft to early-stage work.

Skills

Required

  • 9+ years of experience in visual , product brand and crafting design systems at scale
  • Strong communication and storytelling skills
  • Ability to articulate how brand decisions impact product experience and user trust
  • Clearly articulate creative rationale, lead brainstorms, and build alignment across marketing, product, content, and leadership teams
  • Portfolio that demonstrates a mastery of your craft
  • Deep expertise in visual design fundamentals: typography, composition, hierarchy, and interaction design
  • Meticulous attention to detail
  • Experience working in a fast-paced environment
  • Ability to be able to tackle multiple projects simultaneously
  • Moving between strategic thinking and visual execution with ease

Nice to have

  • general passion for design
  • actively exploring how AI and emerging technologies are reshaping design workflows, systems, and creative possibilities

What the JD emphasized

  • healthcare AI