Brand Designer

AppLovin AppLovin · Media · United States · Remote · Brand & Creative

This role is for a Brand Designer at AppLovin, a company providing AI solutions for businesses to connect with customers. The designer will be responsible for creating and scaling brand systems, growth marketing assets, and conceptual illustrations. The role emphasizes strong design skills, collaboration, and the ability to work in a fast-paced environment. While the company uses AI solutions, this specific role is focused on brand design and marketing assets, not direct AI/ML development.

What you'd actually do

  1. Design and scale brand systems across digital and physical touchpoints: ensuring consistency without sacrificing craft.
  2. Create growth marketing assets including landing pages, display ads, and campaign visuals: with a clear understanding of what drives conversion.
  3. Develop original illustration and conceptual work that brings brand narratives to life across campaigns.
  4. Collaborate closely with the Creative Director, Sr. Brand Designers, Web Art Director, Web Designers, and Video Art Director and Video Designers, as well as cross-functional stakeholders to move work from concept to production.
  5. Iterate rapidly based on feedback: exploring multiple creative directions without losing clarity on the goal

Skills

Required

  • 3-4 years of brand design experience in a fast-paced in-house or agency environment
  • Experience designing for growth marketing: landing pages, paid media, and performance campaigns: with an understanding of how design affects outcomes.
  • Fluency in Figma and comfort working within, and pushing, an established brand system.
  • A portfolio that shows a distinct visual point of view: work that goes beyond execution and demonstrates genuine creative thinking.
  • Strong illustration skills and experience developing conceptual visual narratives for campaigns.
  • Mastery of core design principles: typography, composition, hierarchy, and scale.
  • Ability to manage multiple projects simultaneously and deliver at pace without sacrificing quality.

Nice to have

  • Motion design or animation experience
  • Experience in tech, adtech, or B2B brand environments
  • Comfort working with developers and an understanding of web production constraints
  • Familiarity with AI-powered creative tools and curiosity about how they fit into a modern design workflow

What the JD emphasized

  • must be located in the West Coast/PT time zone