Brand Manager – Hcp Digital & Pharmacy Ecosystem | Cardiometabolic Health

Eli Lilly Eli Lilly · Pharma · Lisbon, Portugal

Brand Manager for Cardiometabolic Health in Portugal, focusing on pharmacy channel strategy and digital/omnichannel HCP engagement. The role aims to improve patient access and continuity of care by integrating pharmacy and digital strategies, building relationships with healthcare partners, and optimizing engagement through customer journeys and insights. Requires cross-functional collaboration, budget management, and proficiency in digital tools and AI.

What you'd actually do

  1. Own the pharmacy channel strategy for CMH
  2. Lead the digital and omnichannel HCP strategy across all CMH brands, with doctors, pharmacists, and nurses through coordinated field and digital touchpoints.
  3. Build and sustain trust-based relationships with pharmacists and other care partners, combining relationship-led and digitally-enabled engagement approaches.
  4. Design customer journeys that meaningfully connect HCPs.
  5. Generate and apply HCP insights across all audiences to continuously optimize engagement effectiveness.

Skills

Required

  • University degree and minimum 3 years of marketing experience.
  • Experience in HCP engagement and stakeholder management — credible across pharmacy, medical, and nursing audiences.
  • Hands-on omnichannel experience: someone who has designed customer journeys, not just operated tools.
  • Strong cross-functional track record — concrete examples of aligning Medical, Sales, Access, and Legal toward a common goal.
  • Relationship-builder as much as a campaign executor — essential for pharmacy engagement.
  • Project management rigor and business acumen — budget ownership, performance monitoring, complex initiative management.
  • Learning agility and comfort in high-stakes, fast-changing environments.
  • Proficient in digital tools and AI.
  • Portuguese and English fluency.

Nice to have

  • Direct experience in retail pharmacy or HCP-facing pharma roles.
  • Experience in consumer healthcare, FMCG is a strong asset
  • Knowledge of Obesity, Cardiometabolic Health, or Diabetes patient pathways.
  • Experience designing or managing digital ecosystem or care partner models.
  • Based in Lisbon.

What the JD emphasized

  • Hands-on omnichannel experience: someone who has designed customer journeys, not just operated tools.
  • Proficient in digital tools and AI.