Brand Manager Vision Care

Johnson & Johnson Johnson & Johnson · Pharma · Warsaw, Masovian, Poland

Brand Manager for Vision Care at Johnson & Johnson, responsible for leading end-to-end brand strategy execution, including portfolio management, integrated marketing plans, and new product launches. The role translates consumer and ECP insights into effective, compliant multi-channel marketing activities across B2C and B2B, optimizing the consumer journey and strengthening brand equity.

What you'd actually do

  1. Developing and executing omnichannel marketing campaigns (B2C, B2B, B2B2C) aligned with business objectives
  2. Launch execution management
  3. Analysing and understanding competitive landscape, leveraging consumer & specialist insights into marketing activities
  4. Defining and tracking KPIs for marketing activities and translating results into recommendations
  5. Managing the development of marketing materials

Skills

Required

  • Brand Marketing
  • Brand Positioning Strategy
  • Business Storytelling
  • Communication
  • Cross-Functional Collaboration
  • Customer Intelligence
  • Data Analysis
  • Data-Driven Decision Making
  • Execution Focus
  • Financial Analysis
  • Market Research
  • Problem Solving
  • Product Development Lifecycle
  • Product Strategies
  • Relationship Building
  • Tactical Planning