Brand Marketer

Cognition Cognition · Coding AI · San Francisco, CA · Marketing

We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. This role is for a creative, strategic marketer to own how Cognition shows up to developers, from product launches and brand campaigns to the day-to-day work of figuring out what we say, how we say it, and where. You'll plan and execute integrated campaigns across channels and work closely with our creative agencies and growth team to turn big ideas into things people actually see and remember.

What you'd actually do

  1. Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land.
  2. Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
  3. Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
  4. Own upper funnel brand awareness programs, like out-of-home marketing.
  5. Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.

Skills

Required

  • creative strategist
  • executor
  • AI-native
  • clear writer

Nice to have

  • 0-4 years of experience
  • Run or meaningfully contributed to a product launch, brand campaign, or creative project
  • Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
  • Worked with creative agencies or external partners
  • A portfolio, blog, side project, or body of work that shows how you think

What the JD emphasized

  • AI-native
  • use AI tools daily
  • automate everything