Brand Marketing Manager

The Trade Desk The Trade Desk · Media · Los Angeles, CA · Brand Marketing

This role is for a Brand Marketing Manager at The Trade Desk, a global technology company in digital advertising. The manager will drive strategy and execution of integrated marketing efforts to strengthen awareness, consideration, and adoption of The Trade Desk platform. Responsibilities include creating narratives, developing go-to-market strategies, collaborating with cross-functional teams, leading content development, tracking marketing performance, managing events and sponsorships, and contributing to team culture. The ideal candidate has 5+ years of experience in brand marketing, familiarity with the ad tech landscape, strong storytelling abilities, and experience with productivity and sales tracking tools.

What you'd actually do

  1. Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies
  2. Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on automotive and entertainment
  3. Build strong relationships with commercial stakeholders, including Business Development and Client Services, to ensure consistent alignment on strategic initiatives.
  4. Collaborate closely with cross-functional teams such as Research, Digital Marketing, Events, Strategic Positioning, Social, Creative and PR teams to roll out integrated 360-degree campaigns.
  5. Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader.

Skills

Required

  • Brand marketing
  • Integrated marketing
  • Ad tech landscape knowledge
  • Advertising conference landscape familiarity
  • Event execution
  • Stakeholder engagement
  • Strategic storytelling
  • Cross-functional collaboration
  • Project management
  • Autonomy and ownership
  • Executive-facing communication
  • Influence senior stakeholders
  • Productivity and sales tracking tools (Asana, Salesforce)
  • Automotive and Entertainment industry knowledge

Nice to have

  • Curiosity
  • Creativity
  • Growth mindset
  • Comfort in fast-paced, high-pressure environments
  • Navigating ambiguity

What the JD emphasized

  • 5+ years of experience in brand marketing, integrated marketing, or related roles
  • familiar with the advertising conference landscape
  • proven experience in executive-facing roles