Brand Marketing Program Manager

Plaid Plaid · Fintech · San Francisco, CA · All Departments

Plaid is seeking a Brand Marketing Program Manager to join their Marketing Operations team. This role will focus on creating and executing impactful marketing strategies, driving growth through pipeline generation, and enhancing marketing efficiency. The manager will be responsible for campaign planning and execution, cross-functional communication, risk management, and prioritization. The role requires experience in marketing or design, strong attention to detail, multitasking abilities, and excellent interpersonal skills.

What you'd actually do

  1. Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget.
  2. Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign.
  3. Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives.
  4. Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
  5. Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes.

Skills

Required

  • Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience)
  • Experience working on a marketing or design team
  • Attention to detail
  • Multitasking abilities
  • Interpersonal skills
  • Adaptability to change and ambiguity

Nice to have

  • Curious and solution-oriented
  • Commitment to improvement

What the JD emphasized

  • proven track record of supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch
  • Impeccable attention to detail
  • Exceptional multitasking abilities
  • Excellent interpersonal skills
  • Comfortable with change and ambiguity