If you're passionate about turning complex data into clear, actionable insights, this is the role for you. Here, you'll work at the intersection of marketing, technology, and analytics — helping shape how data-driven decisions get made across the organization. Join a team that values precision, curiosity, and the drive to continuously improve how reporting and analytics products are built and delivered.
As a Business Analyst in Marketing Operations, you will work closely with marketing execution, end users, and data teams to elicit, analyze, and document business requirements for reporting enhancements — including modernization initiatives powered by AI and automation. You will translate business needs into clear technical specifications and partner with analytics teams to oversee the development, testing, and deployment of data and analytics products. You will serve as the critical bridge between business stakeholders and data and engineering teams, translating ambiguous needs into scalable analytics products. You will own the full requirements lifecycle — from discovery through delivery — and play a hands-on role in shaping how data, reporting, and AI-assisted solutions are built and adopted across the organization. We value curiosity, precision, and a genuine commitment to making data accessible and actionable for everyone who relies on it.
Job responsibilities
- Collaborate with marketing, operations, and data teams to understand business needs, objectives, and decision workflows impacted by reporting and analytics products.
- Proactively engage end users and key stakeholders to elicit, analyze, and document business requirements, including current-state pain points, future-state needs, and measurable success criteria.
- Facilitate discovery sessions — workshops, interviews, and ride-a-longs — to map business processes, identify reporting gaps, and prioritize enhancements based on business value, risk, and feasibility.
- Translate business requirements into clear technical specifications, including user stories, acceptance criteria, data definitions, report logic, and non-functional requirements.
- Partner with data, engineering, and product teams to identify opportunities to transform reporting through automation, AI-assisted insights, intelligent alerting, and self-service enablement — with appropriate human oversight and operational controls.
- Design and develop data models, pipelines, and visualization dashboards to support standardized, scalable reporting.
- Work with developers and engineers to implement, test, and iterate on data and analytics products, ensuring traceability from stakeholder requirements through build and release.
- Conduct user acceptance testing, validating business logic, reconciling results to source systems, and confirming usability for target audiences.
- Provide change management support and training, including release communications, enablement materials, and adoption feedback loops.
- Monitor data to identify trends and insights, and partner with stakeholders to refine KPIs, reporting cadence, and exception management.
- Develop and maintain documentation for analytics products, including business requirements, data dictionaries, lineage summaries, and runbooks.
Required qualifications, capabilities, and skills
- Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.
- 3 years of experience as a Technical Business Analyst with direct responsibility for requirements elicitation and documentation of business and technical requirements.
- Demonstrated ability to lead stakeholder discussions independently, including facilitating workshops, managing competing priorities, and aligning cross-functional teams on scope and outcomes.
- Strong understanding of data warehousing, data modeling, ETL, and data visualization, with the ability to define requirements that translate into scalable datasets and trusted reporting outputs.
- Experience with SQL and at least one programming language (e.g., Python, SAS), sufficient to validate logic, perform data analysis, and support requirements verification.
- Hands-on experience with data analytics tools and techniques, including Alteryx, Tableau, and Snowflake.
- Proven ability to translate ambiguous business requests into structured deliverables — user stories, process flows, data definitions, and acceptance criteria — with a strong orientation toward measurable outcomes.
- Excellent communication, presentation, and interpersonal skills, with the ability to tailor messaging to end users, technical teams, and leadership stakeholders.
- Ability to work independently and collaboratively in an agile environment, including backlog grooming, sprint planning support, and iterative delivery.
Preferred qualifications, capabilities, and skills
- Experience with marketing platforms such as Salesforce, Adobe Experience Manager, or similar tools.
- Experience with cloud-based data platforms such as AWS, Azure, or Google Cloud Platform.
- Experience with machine learning and artificial intelligence, including translating business problems into AI and automation use cases and defining requirements for AI-assisted reporting and insights.
- Familiarity with agile methodologies and iterative delivery practices.
- Experience with agentic workflow patterns — including automation and orchestration, human-in-the-loop review, and exception handling — and exposure to responsible AI considerations such as explainability, data privacy, and operational controls.
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.