Our department leads end-to-end acquisition across digital and direct mail, streamlining launches while ensuring full compliance and executional excellence. We build and empower a high-performing team that operates with speed, precision, and strong accountability. Through AI-enabled modernization, we enhance quality and drive measurable gains in direct-response outcomes.
As an Acquisition Campaign Manager on the Business Banking marketing team, you’ll run the day-to-day rhythm of Business Banking acquisition campaigns—turning priorities into executable plans, coordinating partners and approvals, and launching across digital and direct mail with high quality and control. Each day blends hands-on problem solving (targeting, creative, production, workflow bottlenecks) with coaching your team and optimizing performance through test-and-learn. You will directly drive new customer growth while protecting the customer experience and meeting strict compliance standards. You’ll also help modernize how campaigns are delivered by applying automation and AI to improve speed, accuracy, and results.
Job Responsibilities:
- Lead end-to-end acquisition campaign management across digital and direct mail
- Translate acquisition priorities into executable campaign plans (audience, message, channel mix, testing)
- Own campaign operating rhythm from planning through launch, optimization, and performance reporting
- Direct internal and agency creative workflows from briefing to production-ready deliverables
- Improve direct-response results through automation, simplification, and test-and-learn
- Ensure accurate, seamless customer journeys and high standards for experience quality
- Lead, coach, and develop direct reports; set norms for prioritization and delivery quality
- Resolve escalations across targeting, production, workflow bottlenecks, and approvals
- Partner with strategy, audience/list teams, and print/fulfillment to ensure execution readiness
- Engage Legal/Compliance early; enforce procedures, documentation, and audit-ready records
- Standardize tool and workflow usage to reduce rework and control gaps
Required qualifications, capabilities and skills:
- 6+ years in acquisition marketing, campaign management, or multi-channel direct marketing (digital and/or direct mail)
- Proven ability to manage multiple concurrent initiatives and prioritize effectively under tight timelines
- Strong end-to-end campaign execution skills from planning through in-market optimization
- Demonstrated people leadership capability (coaching, feedback, performance management, capacity planning)
- Strong stakeholder management across matrixed partners and external agencies
- Experience partnering with risk-facing teams (Legal, Compliance) and navigating formal approvals/controls
- High attention to detail with disciplined documentation and audit-ready process rigor
- Strong written and verbal communication; ability to influence and operate in ambiguity with accountability
- Results orientation with a test-and-learn mindset to improve response and efficiency
- Technology-positive, AI-forward mindset focused on improving speed, accuracy, and quality
Preferred qualifications, capabilities and skills:
- Bachelor’s degree preferred
- Financial services marketing experience
- Agency-side campaign leadership experience
- Experience supporting marketing transformation (tooling modernization, workflow redesign)
- Hands-on exposure to automation and AI-enabled marketing workflows
- Direct experience improving direct-response performance through testing and optimization
- Experience managing print/production/fulfillment partners for direct mail
Additional Information:
- Collaborative, fast-paced environment with multiple concurrent launches and tight timelines
- Role requires strong control discipline, documentation, and audit-ready execution
- Frequent cross-functional coordination with Strategy, Audience/Targeting, Creative, Production/Fulfillment, Legal, and Compliance
- Focus on continuous improvement through automation and AI-driven marketing transformation