Business Data Scientist, Ads Marketing Analytics

Google Google · Big Tech · Kirkland, WA +1

This role focuses on applying data science and machine learning to drive growth for Google Ads Marketing. The Data Scientist will perform deep data analytics, design and analyze experiments, and build scalable analysis pipelines to support global marketing programs. The role involves collaborating with cross-functional teams and communicating insights to stakeholders to inform strategic decisions.

What you'd actually do

  1. Work with large, complex data sets. Solve analysis problems, applying advanced investigative methods (such as statistical and machine learning models) as needed. Conduct analysis that includes problem formulation, data gathering and requirements specification, processing, analysis, ongoing deliverables, and presentations.
  2. Design and analyze controlled experiments or counterfactual causal inference studies to examine the incremental impact of Ads marketing programs.
  3. Build and prototype analysis pipelines iteratively to provide insights at scale. Develop comprehensive knowledge of Google data structures and metrics, advocating for changes where needed.
  4. Interact cross-functionally, making business recommendations (e.g. cost-benefit, forecasting, experiment analysis) with effective presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.
  5. Develop and automate reports, iteratively build and prototype dashboards to provide insights at scale, solving for business priorities.

Skills

Required

  • statistical software (e.g., R, Python, MATLAB)
  • database languages (i.e., SQL)
  • analytics to solve product or business problems
  • querying databases
  • statistical analysis

Nice to have

  • PhD in Statistics or related quantitative discipline
  • statistical data analysis such as generalized linear models, multivariate analysis, clustering/segmentation and sampling methods
  • controlled experiment design
  • causal inference methods
  • prioritize requests
  • partner well in an environment with competing demands from stakeholders
  • convince business stakeholders
  • communicate analysis insights to non-technical audiences
  • teach others
  • learn new techniques
  • Excellent communication and team-work including problem-solving skills