Business Data Scientist, Ads Marketing Analytics (english)

Google Google · Big Tech · Mexico City, CDMX, Mexico

This role focuses on designing, developing, and implementing AI-powered agents and automation solutions to enhance efficiency in marketing and ads marketing analytics. The data scientist will leverage machine learning and advanced analytical methods to build analysis pipelines and agentic systems, measure their impact, and communicate insights to stakeholders to drive business growth and optimize marketing campaigns.

What you'd actually do

  1. Design, develop, and implement AI-powered agents and automation solutions to enhance efficiency across marketing and ads marketing analytics.
  2. Define, measure, and report on the impact of AI agent deployments, quantifying improvements in OpEx and team velocity. Utilize data-driven insights to iterate on and optimize these agents, ensuring continuous value delivery and alignment with goals for marketing efficiency.
  3. Work with data sets and solve analysis problems, applying advanced investigative methods (such as statistical and machine learning models) as needed. Conduct analysis that includes problem formulation, data gathering and requirements specification, processing, analysis, ongoing deliverables, and presentations.
  4. Design and analyze controlled experiments or counterfactual causal inference studies to examine the incremental impact of Ads marketing programs.

Skills

Required

  • Python
  • R
  • SQL
  • statistical analysis
  • machine learning models
  • experiment design
  • causal inference

Nice to have

  • NoSQL
  • data visualization
  • statistical modeling
  • forecasting
  • machine learning techniques

What the JD emphasized

  • AI agents
  • agent deployments
  • AI agent
  • agentic systems
  • AI-powered agents

Other signals

  • AI agents
  • operational efficiency
  • marketing campaigns
  • analysis pipelines
  • agentic systems