Business Development Director

The Trade Desk The Trade Desk · Media · Toronto, ON · Direct Sales

Business Development Director role at The Trade Desk, a global technology company in digital advertising. Focuses on building strategic partnerships with advertisers and agencies, driving revenue growth, and translating client objectives into media strategies. Requires strong sales experience in digital advertising, programmatic advertising knowledge, and consultative selling skills.

What you'd actually do

  1. Lead and grow commercial relationships with some of The Trade Desk’s most strategic Canadian advertisers across priority verticals, including CPG and Retail.
  2. Own a significant, quota‑carrying book of business, with accountability for revenue growth, pipeline development, forecast accuracy, and identifying opportunities to exceed assigned growth targets.
  3. Translate client business objectives into actionable, outcome‑driven media and investment strategies, leveraging The Trade Desk’s platform, data, and measurement capabilities to deliver measurable impact.
  4. Build and negotiate executive‑level Joint Business Plans (JBPs) that formalize long‑term partnerships, align strategic priorities, and drive incremental investment.
  5. Provide thought leadership by shaping clients’ media buying, data, and measurement approaches, influencing how programmatic advertising supports business outcomes.

Skills

Required

  • digital advertising sales
  • programmatic advertising
  • revenue growth
  • pipeline development
  • forecast accuracy
  • client relationship building
  • strategic consulting
  • negotiation
  • executive-level communication
  • Salesforce
  • contract lifecycle management

Nice to have

  • experience with CPG or Retail brands
  • experience at a DSP or digital advertising platform

What the JD emphasized

  • 10+ years of sales experience in digital advertising
  • proven quota‑carrier with a consistent track record of exceeding revenue targets