Business Development Director (growth)

The Trade Desk The Trade Desk · Media · Los Angeles, CA · Direct Sales

Senior Business Development Director focused on acquiring new brand partnerships for The Trade Desk's digital advertising platform. This role involves leading complex sales cycles, developing custom solutions, and negotiating commercial agreements.

What you'd actually do

  1. Drive acquisition of strategic, net new business opportunities, focusing on high-value brands with complex needs and significant growth potential
  2. Own the full sales cycle end-to-end, from initial engagement through contract execution and initial scaled spend
  3. Lead complex, consultative discovery processes, uncovering nuanced business challenges and translating them into tailored solutions on The Trade Desk platform
  4. Build and cultivate executive-level relationships with senior decision-makers across brands, agencies, and partner ecosystems
  5. Develop and present customized, outcome-based proposals and frameworks, including bespoke deal structures, joint business plans, and long-term partnership strategies

Skills

Required

  • Digital advertising or ad tech sales
  • Net new business acquisition
  • Strategic deal execution
  • Complex, high-value deal closing
  • Programmatic advertising or advertising technology
  • Consultative sales
  • Executive relationship building
  • Negotiation
  • Deal structuring
  • Client relationship management

Nice to have

  • DSP experience

What the JD emphasized

  • 10+ years of experience in digital advertising or ad tech sales
  • Proven success closing complex, high-value deals
  • Deep experience in programmatic advertising or advertising technology (DSP experience strongly preferred)
  • Skilled in leading consultative, solution-oriented sales engagements
  • Strong executive presence
  • Demonstrated ability to navigate ambiguity and shape opportunities
  • Highly sophisticated commercial acumen
  • Experience building and maintaining long-term, strategic client relationships