Business Development Director (p&g)

The Trade Desk The Trade Desk · Media · New York, NY · Direct Sales

Business Development Director role focused on driving revenue and deepening client relationships within The Trade Desk's strategic partnership with Procter & Gamble. The role involves developing and executing advertising strategies, providing thought leadership in media buying, and contributing to commercial strategy across various advertising solutions.

What you'd actually do

  1. Take ownership of critical brand categories and growth workstreams within The Trade Desk's strategic partnership with Procter & Gamble, one of our largest and most important client relationships.
  2. Develop and execute strategies to support the brand's advertising efforts across your assigned categories, ensuring alignment with their business goals and brand-specific requirements.
  3. Partner with the client's programmatic, media, analytics & insights, purchasing, and brand teams, and engage with senior brand decision makers.
  4. Provide thought leadership in shaping the media buying strategies for your assigned categories within one of the world's largest advertisers, by aligning The Trade Desk's platform with their marketing objectives.
  5. Contribute to commercial strategy and Joint Business Plan execution alongside The Trade Desk leadership across CTV, identity, retail media, measurement, and custom solutions.

Skills

Required

  • Commercially savvy
  • consultative seller
  • experience at a DSP or other online advertising role
  • Experience cultivating client relationships at major brands and / or holding-company agencies
  • Comfortable navigating complex stakeholder maps spanning media, purchasing, analytics & insights, and brand teams
  • Strong communication and organization skills
  • Strategic thinker and problem solver
  • Experience working with or for a CPG client in the online advertising space

Nice to have

  • Salesforce and CLM
  • P&G experience

What the JD emphasized

  • Proven track record of delivering results
  • building senior relationships
  • collaborating across cross-functional teams at scale
  • exceeding revenue expectations
  • cultivating client relationships at major brands
  • Comfortable navigating complex stakeholder maps