Business Development Director (political & Advocacy)

The Trade Desk The Trade Desk · Media · Washington, DC · Direct Sales

The Trade Desk is seeking a Business Development Director for the Political & Advocacy Sector. This role involves leading the full sales cycle, from prospecting to deal negotiation and campaign execution, focusing on programmatic advertising across various channels. The director will act as a thought leader, providing strategic advice to clients by mapping AI-driven platform capabilities to their campaign goals and offering feedback to the Product team for the political-specific roadmap.

What you'd actually do

  1. Revenue Leadership: Identify, pursue, and close high-value partnerships with political agencies, national committees, and advocacy organizations. Own a significant book of business and consistently exceed seven-figure revenue targets.
  2. Consultative Strategy: Act as a trusted advisor to clients, mapping our platform’s AI-driven capabilities to their specific campaign goals, district-level targeting needs, and voter file integrations.
  3. Campaign Stewardship: Partner closely with Account Management and Trading teams to ensure seamless campaign activation and optimization.
  4. Market Leadership: Represent the company as a thought leader at industry events (e.g., AAPC Pollies, MediaPost, Digiday) and contribute to industry publications regarding the future of programmatic political media.
  5. Pipeline Management: Maintain rigorous forecasting and deal-tracking.

Skills

Required

  • Political and Advocacy advertising experience
  • Programmatic advertising platforms (DSPs/DMPs)
  • Sales cycle management
  • Client relationship management
  • Strategic planning
  • Communication and presentation skills
  • Network within political agencies and advocacy groups

Nice to have

  • Understanding of AI-driven capabilities in advertising
  • Experience with CTV, video, display, and audio advertising

What the JD emphasized

  • 7+ years of dedicated experience in Political and Advocacy advertising
  • deep understanding of the unique pressures and KPIs of Political and Advocacy organizations
  • strong knowledge of programmatic platforms (DSPs/DMPs), real-time bidding, and the evolving landscape of identity
  • established network of decision-makers across political agencies and advocacy groups
  • campaign-ready mindset