Business Development Representative

Pinecone Pinecone · Data AI · New York, NY · GTM

Business Development Representative at Pinecone, a vector database company, focused on converting users of AI applications into qualified sales opportunities by analyzing product telemetry and automating outreach. The role involves identifying high-potential users, driving sales opportunities, surfacing Product-Qualified Leads (PQLs), and working on GTM automation using various tools.

What you'd actually do

  1. Drive Sales Opportunities: Proactively engage users exhibiting high-potential usage signals (e.g., specific API patterns, advanced feature experimentation, new workspace invites) to guide them toward opportunities for the sales team.
  2. Identify & Convert: Execute highly personalized, data-driven outreach sequences to connect with AI practitioners, technical leads, and business decision-makers. Your goal is to understand their platform behaviors and signals in order to generate qualified sales leads.
  3. Surface PQLs: Partner with RevOps and Growth to analyze product telemetry and surface Product-Qualified Leads (PQLs) with clear expansion potential (e.g., users building RAG, Agents, semantic search, or recommender systems).
  4. Work on GTM Automation: Collaborate with RevOps to build and maintain scalable sales automation workflows using tools like Clay, n8n, Zapier, Retool, and our own product's query insights to dramatically reduce manual prospecting.
  5. Innovate on Engagement: Go beyond standard outbound. Use AI-assisted personalization, shareable technical sandbox links, LinkedIn video DMs, and voice notes to provide tangible value in every interaction.

Skills

Required

  • BDR/SDR experience
  • technical startup experience
  • developer tools, data infrastructure, or AI/ML space experience
  • understanding of PLG + Sales hybrid models
  • ability to speak to technical personas
  • ability to translate complex product value into tangible business outcomes
  • "guide" or "teacher" mindset
  • high agency
  • proactive
  • data-guided approach
  • passion for AI, automation, and GTM innovation
  • experience with tools like ChatGPT, Clay, Gong, and Loom
  • metrics-driven (PQLs, conversion rates, consumption)

Nice to have

  • Direct experience with vector databases, LLM applications, embeddings, or developer ecosystems
  • experience building prospecting automations
  • experience with tools like Navattic, Salesroom, Regie.ai, or n8n
  • experience in a pod-based or "full-cycle lite" GTM setup
  • examples of creative, high-value outreach

What the JD emphasized

  • primary catalyst for user activation and expansion
  • critical intersection of our Product-Led Growth (PLG) motion and our high-growth revenue engine
  • primary mission is to identify high-potential users within our self-serve funnel and proactively convert them into qualified sales opportunities
  • partner closely with our Revenue Operations team to combine creative outreach with GTM (Go-To-Market) engineering workflows
  • collaborate closely with Sales, Customer Success, and Solutions Engineering to accelerate our PLG motion
  • Proactively engage users exhibiting high-potential usage signals
  • highly personalized, data-driven outreach sequences
  • analyze product telemetry and surface Product-Qualified Leads (PQLs)
  • build and maintain scalable sales automation workflows
  • Use AI-assisted personalization
  • 1–2+ years of BDR/SDR experience in a fast-paced, technical startup—ideally in developer tools, data infrastructure, or the AI/ML space
  • Deeply understands modern PLG + Sales hybrid models
  • comfortable and credible when speaking to technical personas
  • Thrives in ambiguous and fast-changing environments
  • passionate about AI, automation, and GTM innovation
  • direct experience with vector databases, LLM applications, embeddings, or developer ecosystems