Business Development Representative (bdr) – Industry Accounts

Unity Unity · Enterprise · Seoul, South Korea · Business Development & Sales

Business Development Representative (BDR) role focused on building sales playbooks, prospecting, and booking discovery meetings for Unity's Industry Accounts team. This role involves multi-channel outreach, account research, messaging A/B testing, qualifying inbound leads, and tracking key activities to drive revenue opportunities.

What you'd actually do

  1. Prospect across large, raw territories; implement multi-channel outreach (phone, email, LinkedIn, events); book discovery meetings across mid size to large enterprise companies.
  2. Research target accounts and key decision makers; build campaigns; write, A/B test, and refine messaging.
  3. Qualify inbound leads and route high-intent prospects to our Account Executives and Account Managers; maintain clean records in Salesforce and Outreach.
  4. Partner with our Account Executives and Marketing to implement territory plans, support events, and follow up promptly.
  5. Track important activity (meetings booked, conversion rates) and use insights to continuously improve results.

Skills

Required

  • Ability to hunt and identify new key contacts at target accounts
  • Comfort with outbound prospecting and rejection
  • Highly organized with attention to detail, curious, and motivated to grow professionally
  • Native or bilingual proficiency in Korean and English to effectively manage stakeholder relationships across our Korean markets

Nice to have

  • Experience collaborating with multi-functional teammates
  • Familiarity with real-time 3D/interactive technology and how it delivers value for enterprise users
  • A test-and-learn mindset with weekly proposals for new messaging experiments
  • Proficiency with Salesforce and one sales engagement platform (e.g., Outreach or Salesloft).