Business Manager - Marketing & Messaging, Capital One Business Travel
At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having seen exponential growth, and has an ambition to maintain that growth. The Strategy and Growth team is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users. We are looking for a Marketing Senior Analyst to join our team to support building and delivering a performance-driven marketing strategy.
The role will be responsible for developing and executing a comprehensive strategy and vision for COBT’s go to market strategy - building a holistic marketing strategy in partnership with our marketing partners, and identifying key marketing opportunities across different customer segments, channels, positioning/messaging, and treatments. In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/Small Business Card (SBC) marketing, COBT strategy to drive ideation and execution of various offers. Of particular focus is on understanding and engaging our Field-managed customers in order to create the best possible travel experience that meets their needs, drives consideration and engagement, and ultimately travel spend by this group. This role will serve as a people leader for 1-2 analysts on the team who will lead functional analysis and marketing execution.
Role Specific Responsibilities:
- ****Identify messaging / design target strategy: ****Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
- Support development of GTM strategy: In partnership with COBT marketing, build an E2E view of COBT’s marketing strategy, including but not limited to: customer marketing journeys, segmentation, channel strategy, positioning, and key messaging
- ****Channel Performance Analytics: ****Supporting analytics assessing ROI of different channels and develop perspective on COBT’s GTM strategy across channels
- ****Triggered Messaging Campaign: ****Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments
- ****Content Strategy: ****Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims
- Marketing Execution**: **Support COBT marketing partners in execution of and performance analysis of specific campaigns
- **Relationship Management: **Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage
- ****External analysis: ****Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
- Event Strategy: Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy
Here’s what you’ll need to be successful:
- High level of initiative and ownership, ability to** coordinate efforts **across diverse functional groups
- Ability to self-direct and task switch between strategic and tactical initiatives regularly
- Succinct, focused written and verbal communication skills
- **Marketing analytics practitioner and problem solver: **uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement and product marketing opportunities
- **Data-driven decision making: **high degree of comfort with data analysis in SQL, with independent curiosity to understand the “why” behind the data
- **Collaboration & influence: **ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to underlying business strategy
- **Results-oriented: **focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery with an uncertain and fluid environment
- **Team player: **helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
- **Creative thinking & creativity: **able to think outside the box for creative development and marketing strategy
- **Customer obsession: **consistent customer-first thinking, always seeking to understand the customer through available data with a bias toward action on improving our customer experiences
As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
**General Responsibilities: **
Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus
**Basic Qualifications: **
At least 3 years of professional experience performing analysis
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
**Preferred Qualifications: **
Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
5+ years of experience in analysis
2+ years of experience in financial services
1+ year of experience in consulting
2+ years of experience in people management
Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $164,800 - $188,100 for Business Manager
New York, NY: $179,700 - $205,100 for Business Manager
Richmond, VA: $149,800 - $171,000 for Business Manager
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).